Kyle Cooper title designer

Kyle Cooper considers a great title sequence is for that the title sequence flows into the film. The font provides information for the film such as in 'Seven' the font was a scruffy handwriting style which made the audience understand that the film has a rough edge too it. As there is a serial killer writing messily into books and sticking in pictures.
You can use metaphor and theme to help create your title sequence by using conventions in the sub genre to tell you about the film.