What kind of media institution might distribute your media product and why?

In marketing, distribution is the process of moving a product from its manufacturing source to its customers. In film, distribution is the phase after packaging. The package will be on some distribution medium such as a DVD or may be simply located on a server where customers can download it electronically. Distribution is also the process of getting your film seen, promoting your film using advertising such as posters and trailers. 


We might distribute our film in ways such as posters and trailers using examples for inspiration:

This film is distributed by Dimension Films who have a parent company who are Walt Disney; a major distributor. This poster is quite striking as it shows the typical 'Scream' mask which is commonly known for many film fans to show the film is 'Scream'. The mask blends into a blade which shows the film is quite evil and obviously a slasher. Colours are mainly black, white and red which are commonly known as quite common colours for horror films. The text is very basic and bold and makes it clear, they also changed the A in 'Scream' for a 4 to show it's the 4th film. 

The trailer also fits in with the theme of the poster, the titles are blacks, greys and reds and also in the same text style of what is used in the poster. There is dramatic horror tension building music throughout the trailer and jump scenes. It draws in the viewer using things such as tension building music and smooth dark titles. Also the trailer goes from quite slow clips to very fast paced clips. This keeps the viewer entertained so they do not get bored watching the trailer, the trailer finishes with everything going fast paced and the main threat is shown many times. It is topped off with the title 'SCRE4M' in the same style as it is on the posters fading into the distance. 

This poster for 'Shrooms' was distributed by Vertigo Films who are an independent UK film company. The poster is quite similar to the scream poster as it uses black and white with hints of green/blue, but mainly it has almost a skull face in the moon similar to the mask face on scream's poster. The text is a lot more basic in this poster and is almost blurred white lines coming from the text. This poster actually includes more of a background unlike 'Scream' which just had a black background with the threat. The titles and text work around this picture and the layout works really well. Although given that it is distributed by an independent film company the poster doesn't look somewhat as professional as the 'Scream' poster which was distributed by a major media institution. 

This trailer is very well done and keeps the viewer watching, it is a slow start with long length shots and as the trailer goes on and the music gets more intense the clips begin to shorten and more events happen in them. The fonts used are the same that are used for the title 'Shrooms' yet at the end of the trailer isn't the same font as used in the poster. Colours used in the title are greys and whites such as in the poster again, at the end of the trailer the clips get very jumpy with scenes of the threat.